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To understand how marketing impacts Regional Bank, ²ÝÝ®ÊÓƵ measured transaction growth, user growth and retention metrics for different product offerings, comparing performance when campaigns were running against non-campaign periods.

Key results:

• When consumer marketing campaigns were running, CheckFree^® RXP^®, Zelle^® and TransferNow^® from ²ÝÝ®ÊÓƵ all saw higher transaction growth, user growth and engagement compared to noncampaign periods
• Digital adoption is correlated to lower attrition, increased product holdings, higher deposit balances and more net profit for financial institutions

Download the case study to find out more including how your financial could utilize consumer marketing to increase digital engagement.