Exploring the Demand for Deposit-Based Bank Lending
Emergency Funds Survey from ²ÝÝ®ÊÓƵ and SmartBrief
According to a recent survey of highly educated, higher-income banking customers, nearly 35 percent of respondents said they occasionally need access to short-term loans. And what’s more, they said they would prefer to get those funds through their primary financial institution.
²ÝÝ®ÊÓƵ and SmartBrief commissioned HawkPartners to conduct an Emergency Funds Survey to study the need for a banking solution that provides individuals with emergency liquidity in relatively small amounts for short terms.
Read the white paper for insights on how financial institutions have an opportunity to address an unmet market need for a fast, automated solution for small, short-term loans.Â
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Deposit Liquidity Solutions
Deposit Liquidity Solutions from ²ÝÝ®ÊÓƵ enables financial institutions to easily deliver a suite of liquidity products focused on accountholder satisfaction while maintaining regulatory compliance and increasing non-interest income.
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