Simplifying Payments for the Small Business
Simplifying Payments for the Small Business
Imagine you are a small business owner. Your customers are your No. 1 priority, but a close second is all the back-office work you have to manage. Your resources are stretched thin, and you wish your trusted community bank or credit union could provide more support, particularly with cashflow and managing incoming and outgoing payments.
Small business payment needs have historically been underserved, and manual and paper-based processes are still commonly used. Existing capabilities are often fragmented, with most small businesses using two to four tools and providers to manage billing and payments – which can be time-consuming, inefficient and error-prone.
To make matters worse, vendors often set their own rules for invoicing and payment acceptance. Small businesses can end up using their financial institution’s online bill pay service, direct billing to one or more credit cards, vendor payment portals, accounting software with payment features, paper and email invoicing, checks and more. Each of these may have its own unique interface, or website, or mobile application. Companies with large finance and accounting teams may be able to manage the potential confusion, but you have to feel for the small business trying to handle it all.
In addition, small business owners need real-time optics into how their business is doing financially. Most small business owners worry about running out of cash and need extra money to reinvest back into the business. Providing small business owners with rich “money in” and “money out” data will improve their financial insight as well as help financial institutions understand and offer them the appropriate lending solutions.
Knotty problem, elegant solution
The time is ripe for a single resource that can organize all of this complexity. It should be an integrated solution managing all invoices and payments – all with at-a-glance simplicity, and in one place. Imagine the relief of a small business owner being able to view, analyze and manage all payments from a single system with one user-friendly interface. There is a demonstrated need for this one-stop solution, as 39% of small business owners use two banks, and 10% use three or more banks to meet their financial needs, according to a . The ideal solution will enable primacy of one financial institution.
And it can’t come soon enough. Customer loyalty among small business banking customers is waning. According to a 2024 study by Datos Insights, no matter who they bank with (big four, super-regional, regional and community), 33% of small businesses at any given moment are actively considering switching financial institutions. In short, many small businesses are dissatisfied and looking for added value in their banking relationships. Providing an integrated payments solution could be the differentiator for community financial institutions.
What would such a platform look like?
The ideal solution will:
All of that may sound ambitious. But it’s also sorely needed.